Freelance SEO Executive

Type:  Freelance / Part Time

Location: Kolkata Based 

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Responsibilities: 

• Conducting on-site and off-site analysis of Art Fervour’s direct and indirect competitors

• Using programs such as Google Analytics to compile regular performance reports

• Tracking conversion rates and making improvements to the websites

• Assisting the content team in the creation of high quality, informative SEO content

• Formulate and apply the best industry techniques to increase page rank and organic traffic

• Adept with social bookmarking. On-page & Off-page optimization, classified ads, Blogs, HTML/navigation optimization, Press Releases, Link Building and SMO.

• The creation of on-site and off-site SEO strategies

• Planning and strategising for the company's blog

• Consult with web designers to improve the navigation of a site to enhance its search engine ranking.

• Carrying out detailed keyword research according to the latest keyword strategies.

• Keeping up to date with the most recent developments in Search Engine Marketing 

• Keeping up to date with search engine trends and updates 

Key Skills and Requirements 

• Highly organized, detail-oriented, follows deadlines, juggle multiple tasks, takes initiative, and can manage own workload 

• Strong understanding of current online marketing concepts, strategy and best practice.

• Working knowledge of HTML, CSS, and website back-end administration

• Desire to learn and grow professionally grow

• Ability to fit into a start-up workspace and ability to work in a fast-paced, mission-driven organization in a growing office environment 

• Ability to embrace and live the company’s core vision and integrity