Past Partnerships & Collaborations

Art Fervour has collaborated with a number art galleries, foundations and brands beyond the art world, over the past few months. We have worked closely with a number of art and alternative organizations to provide digital media coverage, other forms of branding and outreach support to their events while articulating their visions, themes and concepts. For more details, keep reading!

ART PARTNERSHIPS

Outliers Collective

We hosted and moderated a talk titled “Build Your Contemporary Art Collection With A Glimpse Into Baroda Art” as their of Outlier Collective’s group show “Patched Like A Sail” with Rukshaan Art. We featured “Through The Looking Glass”, Mahmud Husain’s solo exhibition on our social media platforms giving our audience a chance to hear the artist talk of his art practice, education and guiding philosophy as part of his current show.

Pollinator.io

As part of the Pollinator.io residency Art Fervour amplified and drove registrations to their culture share event titled “Story Telling & Responsibility”. With an exclusive placement on our monthly newsletter, we informed our audiences of the impressive line-up of speakers and raise awareness about the ongoing digital residency.

TARQ

Art Fervour provided a digital walkthrough of the exhibition ‘Osmosis’ hosted by Tarq and guided by the curator of the exhibition, Shaleen Wadhwana, giving viewers the opportunity to experience the exhibition from the comfort of their homes.

Art Rickshaw Arts Lane Festival 2020


Art Fervour created an on-site installation titled ‘What is ARt’ where we rediscovered bizarre works of art through augmented reality, at the Kolkata Arts Lane Festival 2019 organized by Art Rickshaw.

Chemould Prescott Road

For Chemould Prescott Road’s show ‘Modus Operandi II - In Situ: An Artist Studio’, Art Fervour organized an Instagram takeover providing social media coverage and a digital walkthrough of the gallery.

Serendipity Arts Festival

Art Fervour collaborated as Discovery Partners for Serendipity Art Festival on their website and event app, to increase event visibility to its audiences by doing social media outreach, website mentions and blog features. Art Fervour’s merchandise was available at the festival for visitors to pick up.

Pickle Factory

As Digital Coverage Partners for Pickle Factory’s second season of ‘Widening Circles’, Art Fervour provided BTS glimpses of the live performances as well as educated audiences about the performance artists, art forms and venues showcased.

079 Stories

We introduced 079 Stories as the newest art and cultural multipurpose space in Ahmedabad inviting visitors to their shows “A Beautiful Chaos” and "Kagaz.." as part of our Ahmedabad City Guides.
Using engaging and creative content strategy we highlighted its programming and popularity in Ahmedabad on our social media platforms and website to generate awareness.

TIFA

For their series of webinars, Art Fervour co-hosted “The Shifting Sands of Indian Art in the Last Century”, with TIFA. Through a series of stories, posts and newsletter we drove registrations to the event and introduced viewers to a series of Q&A’s on our social media and interviewed FAQ Art co-founder, Keshav Mahindru on the Indian Art Market, the future of Art Collecting, and other learning points for our audiences.

Gallery Ark

Art Fervour co-hosted Gallery Ark’s Artist Roundtable of their exhibition “A Voyage of Seemingly Propulsive Speed and an Apparent Absolute Stillness” and were Digital Media & Registration partners for the same. We showcased BTS views of the roundtable and gave glimpses into the lives of the participating artists and their practice through a series of stories and an article that interviewed them about their current show at the gallery.

Akara Art

To open George Byrne’s first solo show in India, we collaborated with Akara Art to interview the artist on our blog platform, AF Reads. We spoke to the artist about his current practice and previous shows and promoted “In Plane Sight” as part of our Mumbai City Guides and featured the show on our social media platforms.

Kolkata Centre for Creativity

As Digital Media & Registration Partners, Art Fervour collaborated with KCC to provide digital media coverage and drive registrations for ‘Vasudhaiva Kutumbakam II’, an annual conference featuring a number of eminent personalities from the world of art. The conference was based on the theme ‘Creativity in Sustainability’.

Serendipity Arts Foundation

As Discovery Partners for Serendipity Arts Foundation’s Dharti Arts Residency (2019), Art Fervour followed the journey of 4 selected artists during the residency, giving the audience an in depth view of their practice, through Instagram takeovers, posts and articles on our website.

Alliance Française du Bengale

To promote Alliance Française du Bengale’s latest partnership with Indian-Parisian artist Marie-France Annasse titled “Paris in the Blink of an Eye”, weekly mini web series that delved into stories that were inspired by the city of Paris, we introduced Annasse’s work and highlighted the mini-web series prompting viewers to the screening of each film that was released every Wednesday on Alliance Française du Bengale’s SM pages.

The Art X company

As the Outreach Partner for The Art X Company’s “Ghar Se Museum”, we amplified the campaign through social media. Our followers were given a list of the various events included in “Ghar Se Museum” to drive registrations for the events.

Experimenter

Art fervour organized digital walkthroughs for a number of Experimenter’s exhibitions in 2019, with a live Q&A with Prateek Raja, co-founder of Experimenter. Art Fervour was also the Online Media Partners for Experimenter’s 10th Anniversary celebrations, amplifying their digital presence through BTS videos, digital walkthroughs and articles on the same.

Art Chain India

Art Fervour founder, Nivedita Poddar hosted an IGTV Live with Art Chain co-founder, Purvai Rai for an interactive discussion on peer-to-peer support platform in the arts. The event was featured on our newsletter and through a series of stories on both social media platforms.
We hosted the session with Art Chain India to increase awareness and answer the queries of emerging artists, and potential art collectors. This informative session was held on Art Fervour’s social media platforms that saw several attendees whose queries on kick-starting their art career, the position of the artists during these trying times, amongst others were addressed.

Devi Art Foundation

We ran a story series of simple and inquisitive questions on our social media to help gather pivotal research to aid The Devi Art Foundation on their internal educational programming. The series tried to gauge the mindset of our audiences on the consumption of art during the pandemic, the specific interests of art lovers, the various mediums of art amongst others through a collaborative exercise aimed at increasing their understanding of the target group.

Space 9/2

Art Fervour collaborated with Space 9/2 as Digital Media Partners for the multi sensorial exhibition, ‘How White is White?’, providing social media coverage, BTS views and glimpses into the lives of the artists exhibited.

Pulp Society

Art Fervour introduced the contemporary art gallery and project space in New Delhi, Pulp Society and their inaugural show ‘Imprint After’, through a digital walkthrough, BTS views and an article on the exhibition.

Shrine Empire Gallery

Art Fervour got a chance to engage in a tête-à-tête with three of the artists displaying at their online exhibition titled 'Speculations on a New World Order'. In order to highlight the show's relevant theme during the onset of the pandemic, we interviewed the artists, Afrah Sharif, Sharbendu De, and Bhagwati Prasad on their current body of work being showcased at Shrine Empire.

MARKETING PARTNERSHIPS

MUBI

We executed a contest for cinephiles on the Art Fervour website which was announced via Instagram. We shared trivia from iconic films to engage our followers and create interest to take part in the contest that would gift the winners a 45-day free MUBI subscription.

Soxytoes

An Art Fervour contest was executed that would require participants to answer questions that would test their knowledge about the arts. We partnered with Soxytoes to gift the winners goodies and create visibility.

Door of Maai

For International Womens Day, our Founder Nivedita Poddar hosted an hour-long interactive session debunking common art myths and misconceptions about the artworld in collaboration with Door of Mai.
This session was hosted in celebration of Art Fervour's solo female-led entrepreneurial art and tech start-up journey.

8th Day Cafe and Bakery

As Digital Media Partners, Art Fervour engaged cafe visitors with 4 fun and quirky art games and competitions. Weekly winners and super winners were given special gift hampers with Art Fervour merchandise and gift vouchers.

Colourscape

Stationary Partner for Media Kits

Sleepy Owl

Beverage Partner for Media Kits

Wandertrust

Art Fervour took over Wandertrust's Instagram Account with a fun and interactive Art Quiz on their Instagram stories. In order to keep with the branding of Wandertrust, a platform for curated travel experiences, we created content that was engaging for their audiences that included fun facts about artists and the cities they lived in.
Both brands shared the activity on their respective accounts and gave each other shout-outs.

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