Art Fervour is India’s first visual arts discovery platform that creates user-friendly experiences to make the arts accessible to all. We are in a constant process of innovation to make it easier for all audiences to explore current happenings in the visual arts from over the world!
We are an art-tech startup with a social media reach of 3.3 million and more than 160,000 active website users that recommends expertly curated and highly personalised guides to the art world.
We began as a visual diary, a collection of our favourite museums, galleries, and exhibitions accumulated through our travels. The desire to share these moments with a wider audience - not just our friends, but those equally passionate and intrigued to know more about the arts is what created Art Fervour as it is today.
The AF team now curates and customises an art guide for your every mood, moment, and phase. We aim to make navigating through the arts easier with innovations like the Digital Art Guide – a dynamic list of art happenings around the world, the Art Persona Quiz – a quiz that curates recommendations suited to individual preferences, and AF Games – integrating games and art history to make learning playing.
We understand the need to amplify and support emerging artists in the ecosystem which is why our initiative – ”Fresh AF”, discovers emerging artists and gives them a platform to share their work and connects connects them directly with a relevant audience. Our newest addition to the ever expanding AF offerings – the “Artist Resource Directory” is a growing list of available artist opportunities, funds, grants and residencies that are updated for artists to accelerate and grow their career.
In an increasingly fast-paced world, we want to help you clear the clutter and give you art experience curated to your liking - no matter where you are. We are constantly working towards new ways to bring you the best of arts using technology and innovation to make the visual arts accessible and fun!
About the Founder
Nivedita is the creative director and founder of Art Fervour, India’s first visual arts discovery platform. Art Fervour positions itself uniquely by being India's only art + tech platform to make the arts accessible to all, by pushing the boundaries of technology and innovation within the arts. With 5 years of experience in the art world, she has a strong understanding of contemporary art, the art market and contemporary artist practises. With this expertise, she currently spearheads a team of 10 at Art Fervour. She has also been working closely with Gurr Johns for the past 5 years as a client advisor to ultra-high net worth private and institutional clients from India in South Asian Modern and Contemporary art.
Prior to starting Art Fervour, she was an independent art consultant for Westin Hotels & Resorts and a Gallery Associate at Experimenter, Frieze London. As the curator of the debut exhibition for Malachi Farrell, a french artist, in the UK, she was instrumental is introducing his practise to an international audience. She now plays a significant role in spotting the best of the best in the arts and emerging artists and giving them a platform through Art Fervour. Having worked with multi-diverse teams throughout her career, she has gained remarkable industry insights that she consistently uses in identifying opportunities within the art world in India.
She holds a Bachelors Degree in Business Administration and Management from St Xavier's College, Kolkata and a Master’s Degree from Christie’s Education, London in Modern and Contemporary Art: Art History and Art World Practices. Nivedita is also a digital strategist for the arts and a self-taught independent photographer.