• Created the overall digital strategy for the entire festival – including the lead-up to it and the post-festival period.

• Content creation + execution for: Social Media (Instagram | Facebook | Twitter | LinkedIn) + Email Marketing.

• Creation and management an ad plan: paid promotions + boosts – via Facebook Ad Manager, including content and design for the ads.

• Liaised with all of St+art India’s festival partners – including the likes of Kiran Nadar Museum of Art and the G20 initiative – to execute any digital partnership deliverables.

• Online response management (Comments and messages).

Objective

To plan, conceptualise, manage and market a series of artist-led walkthroughs to drive maximum registrations and footfall.

Execution

• Hosted walkthroughs in Kolkata and Mumbai of leading Indian artist Paresh Maity’s landmark retrospective exhibition – ‘Infinite Light’ – led by the artist himself.

• Developed a comprehensive digital marketing and communications strategy across social media, email marketing and WhatsApp marketing – and successfully executed the campaign.

• Both events received a strong response with over 150 registrations each and was attended by 75-80 visitors.

• Managed the on-ground events and drove audience engagement and interaction.

• Live coverage of both events on social media.

Toiletpaper: Run As Slow As You Can | Workshops:

• Curated and presented two paid workshops at NMACC around the exhibition and its themes – led by professionals and practitioners.

• The workshops were attended at full capacity with about 20 attendees each.

• Art Fervour handled the marketing, coordination and management of the event.

POP: Fame, Power, Love | Activity Stations:

• Conceptualised, designed and presented a two-day pop art-themed art and craft activity station – open to all visitors of the exhibition for free – over two separate engagements.

• POP Art-Themed Festive Gift Card-Making Activity Station | Dec 2023: The first two-day engagement was a Christmas-themed activity station which had festive adaptations of pop art and the exhibition + artists.

• Participants were given greeting cards and postcards which contained a quirky and fun pop art element – which they could embellish using a variety of art and craft materials + specially designed pop art-themed stickers, and finally keep it as a souvenir.

• Art Fervour was responsible for the conceptualisation and design for the greeting cards, post cards and pop art-themed stickers (images of designs on next page).

• The station was a huge success on both days with over 750 people engaging with it – across both days. 500+ of each – greeting card, postcard and sticker sheet was completely used up by an attendee.

• Overall follower growth of 10.3k + a total of 72k+ Instagram page visits.

• 5k+ posts and reels of user-generated content with the #artmumbai.

• Doubled the followers over a 4-day period of the fair through paid promotions and live coverage.
• Built the brand’s digital presence from scratch through a comprehensive social media strategy – Instagram & Facebook.
• Content creation and design based on the brand’s established identity, tone of voice and visual language.
• Social Media execution + online response management.
• Creation and management an ad plan: paid promotions + boosts – via Facebook Ad Manager, including content and design for the ads.
• Live coverage of the four days of the fair through Instagram reels and stories.

• Reworked the Foundation’s mission statement and built a comprehensive portfolio of its collections and asset programs.

• Developed a social media and content strategy for Instagram, Facebook, Twitter and LinkedIn.

• Created and delivered comprehensive social media guidelines deck.

• Content creation and design for social media based on the brand’s established identity, tone of voice and visual language.

• Content strategy + creation for the foundation’s website + content and media updation on web pages from the back-end.

• Creating and maintaining a catalogue of the foundation’s collections.

• Developed the brand identity and strategy, including modifications, iterations and adaptations of the logo, establishing the colour palette as well as design elements and visual guidelines + brand mission, vision and story as a part of the brand strategy.

• Overall project management for branding + artist on-boarding + launch exhibition planning + website development.

• Research, identification, shortlisting, outreach and on-boarding artists on to the Padm platform and community.

• Built the brand’s digital presence from scratch through a comprehensive social media strategy – Instagram & Facebook.

• Developed a social media tone of voice and look & feel + guidelines based on the branding process.

• Content creation and design for social media based on the brand’s established identity, tone of voice and visual language.

• Social Media execution + online response management. (comments and direct messages)

• Creation and management an ad plan: paid promotions + boosts – via Facebook Ad Manager, including content and design for the ads.

• Live coverage of the launch exhibition through Instagram reels and stories.

• Designed and developed the brand’s website from scratch.

• Partnership strategy + management of art world and outreach partnerships for the brand.

• PR strategy and outreach + management of public communications and relations in the lead up to the launch exhibition. Creation of press release + facilitating press, media coverage + interviews with the Padm team, artists, curator, founder.

• Created the overall digital strategy for the entire event – including the lead-up to it and the post-event period.

• Content creation + execution for: Social Media (Instagram | Facebook | Twitter | LinkedIn) + Email Marketing.

• Creation and management an ad plan: paid promotions + boosts – via Facebook Ad Manager, including content and design for the ads.

• Liaised with St+art India’s primary partner – The Gates Foundation – to execute any digital partnership deliverables.

• Online response management (Comments and messages).

• Growth of 20k followers over the span of four months on Instagram.

• 2.7m accounts reached over the final 90 days with 2.6m being non-followers.

• 801k organic views on a reel – highest ever on Start India’s Page.
• Created the overall digital strategy for the entire festival – including the lead-up to it and the post-festival period.
• Content creation + execution for: Social Media (Instagram | Facebook | Twitter | LinkedIn) + Email Marketing.
• Creation and management an ad plan: paid promotions + boosts – via Facebook Ad Manager, including content and design for the ads.
• Liaised with all of St+art India’s festival partners to execute any digital partnership deliverables.
• Online response management (Comments and messages).
• Live coverage and content creation for the entire festival on social media.

• Developed a brand identity and designed a new logo, colour palette and brand elements.

• The platform’s website required subscription features, including a payment gateway + video content in the form of episodes and trailers to be supported.

• Managed video production by organising and coordinating shoots on-location + editing and delivery of the final episode in the post-production phase.

• Leading art world figures such as Jitish Kallat, Tasneem Zakaria Mehta and Dadiba Pundole were featured in the series.

• Built and executed the digital marketing and content strategy + content creation and design – for the launch of the platform and the release of the seasons.

• Co-hosted and promoted Art as a Storyteller – a director-led walkthrough of MAP’s digital collection.
• Listed the event on the AF website in the Digital Art Guide section and drove registrations.
• Content creation + design to promote museum works on social media.
• Sent a dedicated emailer to the AF database to promote the digital event.
• Held a quiz on AF and MAP Instagram stories to engage with viewers and promote the event.
• Published an Art Fervour written article on MAP’s website with works from the webinar.