St+art India Foundation
Digital Strategy for the Mumbai Urban Art Festival 2022-2023
Social media marketing, email marketing, ORM, and live posting for the public art festival.
- Created the digital strategy for the festival, including pre-festival and post-festival.
- Content creation to promote the festival and its events on social media and email marketing.
- Liaising with the brand partners and collaborators to procure information for promotion.
- Online response management for the duration of the festival
- Live posting on social media channels from the festival venues
Art India Education x JSW
Digital strategy, branding, web design, product launch.
Branding, UI/UX, production, launch for India's 1st art edutainment platform.
- Developed identity and brand strategy for Art India Education
- Strategized Art India Education for young audience appeal
- Branded and packaged platform for in-depth art exploration
- Created innovative website from scratch for young user engagement
- Facilitated filming and production of series for fresh perspective on Indian art
Museum of Art and Photography
Digital Outreach + Event Co-hosting and Promotion
Promote the Museum of Art and Photography's digital collection through a digital event + outreach.
- Co-hosted and promoted Art as a Storyteller – a director-led walkthrough of MAP’s digital collection.
- Listed the event on the AF website in the Digital Art Guide section and drove registrations.
- Content creation + design to promote museum works on social media.
- Sent a dedicated emailer to the AF database to promote the digital event.
- Held a quiz on AF and MAP Instagram stories to engage with viewers and promote the event.
- Published an Art Fervour written article on MAP’s website with works from the webinar.
DAG
Digital Outreach and Walkthrough for Centum Series Exhibition
Promote and position DAG Gallery, and the exhibition, to a national audience + drive maximum footfall to an Instagram Live event.
- Announced and promoted the exhibition through a series of social media stories and posts.
- Listed the exhibition on the AF website in the Digital Art Guide and Current Exhibitions sections.
- Sent a dedicated emailer to the AF database on the opening day of the exhibition.
- Held an Instagram Live interview at the DAG Gallery, Claridges venue to promote the exhibition.
- Increased footfall and engagement for the exhibition.
- Created awareness about DAG Gallery and its exhibitions, leading to increased brand recognition.
- The event provided an opportunity for the audience to engage with the artist and gain insights into the exhibition.
Kiran Nadar Museum of Art
6-month Outreach Subscription
Drive maximum website traffic for the Kiran Nadar Museum of Art via promotions on a monthly basis.
- Increased website traffic and registrations through marketing and promotions.
- Promoted online and offline events through social media and newsletters.
- Listed events on the AF website in the Digital Art Guide and Current Exhibitions sections.
- All links and traffic were directed to the KNMA website.
- Created awareness about exhibitions, webinars, and other events at the museum.
- The subscription enhanced the museum’s digital presence and engagement with its audience.
Kolkata Arts Lane Festival (KalFest)
Augmented Reality Installation
Drive maximum footfall to Art Fervour’s booth and promote the brand through an interactive augmented reality installation.
- Conceptualised, designed and set-up an interactive augmented reality installation: What is ARt?
- The AR installation was a part of AF’s booth at the KalFest to expose audiences to the AF brand.
- Announced the festival and our participation through a series of social media stories.
- Published a blog to create engaging content and promote the festival.
- Live coverage of the installation and the festival through social media.
- Free AF merchandise was distributed to visitors at the booth.
- Created an engaging and interactive experience for audiences to understand the conceptual aspects of art.
- Utilised cutting edge augmented reality technology to offer an immersive experience for audiences.
- The festival saw a footfall of over 60,000 attendees, while the booth and the installation was visited by over 6000 people.
MUBI
Digital Outreach + Gamification
To invite and drive AF users to engage with MUBI’s platform and content + encourage subscriptions to their streaming service.
- Hosted a film-themed quiz on the AF website featuring three movies streaming on MUBI’s platform.
- Set-up a homepage banner on the AF website to promote MUBI’s latest offerings and deals.
- Promoted the MUBI brand on social media to create interest and awareness among a wider audience.
- Encouraged subscriptions through a dedicated email campaign to the AF database.
- Three contest winners received a 45-day free subscription.
- Quiz on the AF website created a fun and interactive experience that increased engagement. 1500 users played the quiz.
SOHO House
Digital Event Curation + Promotion
Promote SOHO House to a wider audience through digital events + outreach.
- Conceptualised and hosted art-themed digital events – Trivia Night and Bingo Night on Zoom.
- Promoted the digital events through a dedicated social media campaign.
- Winners were given a complimentary one-night stay at SOHO House, Mumbai.
- The digital events were attended by over 40 people.