- Growth of 20k followers over the span of four months on Instagram.
- 2.7m accounts reached over the final 90 days with 2.6m being non-followers.
- 801k organic views on a reel – highest ever on Start India’s Page.
- Created the overall digital strategy for the entire festival – including the lead-up to it and the post-festival period.
- Content creation + execution for: Social Media (Instagram | Facebook | Twitter | LinkedIn) + Email Marketing.
- Creation and management an ad plan: paid promotions + boosts – via Facebook Ad Manager, including content and design for the ads.
- Liaised with all of St+art India’s festival partners to execute any digital partnership deliverables.
- Online response management (Comments and messages).
- Live coverage and content creation for the entire festival on social media.
